Two experts on intercultural evangelism explore the challenge of sharing Christ in a climate of growing indifference. Christian evangelism entails a conversation with people of different beliefs. But those conversations are also often between people of different cultures. That’s where Effective Intercultural Evangelism, a new book from missiologists W. Jay Moon and W. Bud Simon, steps into the discussion. They want to help Christians share the good news of Jesus in a world of diverse cultural perspectives. Readers might assume such a resource would be aimed at those in cross-cultural missionary contexts. But the authors want us to realize that…